Hello,
I'm Estela

I’m a designer based in Vancouver. I'm available for full-time roles, freelance projects and design advising.

I design digital products for brands seeking to bridge the gap between strategy and execution.

At Work

I approach design as a strategic lever for business growth, prioritizing the identification of high impact problems before moving to execution. By grounding my work in intentionality and cross functional partnership, I ensure every design solution evolves alongside the product and deliver measurable results.

In Life

I’m a perpetual student of the world, finding my balance through yoga and the immersive storytelling of audiobooks. Whether I’m exploring new places or diving into video game worlds, I’m driven by a love for discovery and great narratives. I’m also a firm believer that a well optimized travel itinerary is a masterpiece.

Matcha

Shavasana

Biographies

Art History

Avocado

Harry Potter

Even spacing

Tea

Animal Crossing

Short Stories

Where I’ve made an impact

I’ve worked on projects for global companies with massive footprints, specializing in streamlining retail ecosystems and untangling complex logistics. While a significant portion of my work remains under NDA, the experience gained are baked into every project I touch.

Years of
experience

My experience spans from early stage freelance versatility to senior product leadership. For over a decade, I’ve solved complex business problems within the print and marketing sector, delivering high-impact digital solutions for millions of users.

2020 - 2025

Senior Product Designer

Vancouver, Canada

2019-2020

Product Designer

Vancouver, Canada

2016-2019

UX Designer

Vancouver, Canada

2013-2016

Freelance Designer

Around the world

What I bring to the table

My skills are focused on creating designs that are scalable, inclusive, and technically feasible. I don't just design interfaces; I am a strategic partner who ensures products are built to last, thrive at scale, and adapt to the latest technological shifts.